Emerging Tech

Brands Are Finding Deepfakes Increasingly Appealing for Ad Campaigns

Hulu, Spotify and State Farm have all explored the tech

a somewhat blurry photo of the weeknd that looks computer generated — Spotify used a deepfake of The Weeknd for a digital listening experience.Spotify

October 5, 2020

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Viewers tuning into ESPN’s Michael Jordan docuseries may have done a double take when the show led straight into what appeared to be a 1998-era clip of SportsCenter anchor Kenny Mayne predicting in far-fetched detail the exact circumstances of the documentary’s airing.