Is the New Air Jordan Documentary a Glimpse at the Future of Brand Content?

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The Air Jordan, whose red and black colorway ran afoul of NBA rules, marked the birth of today’s sneaker culture. Courtesy of Los York Entertainment

There’s a moment in the first few minutes of the new movie Unbanned: The Legend of AJ1 that paints a truly bleak picture of what the National Basketball Association was like a generation ago.

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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