General

Is the New Air Jordan Documentary a Glimpse at the Future of Brand Content?

Make way for sponsored content that isn't sponsored

The Air Jordan, whose red and black colorway ran afoul of NBA rules, marked the birth of today’s sneaker culture.Courtesy of Los York Entertainment
Headshot of Robert Klara
By Robert Klara

June 14, 2018

There’s a moment in the first few minutes of the new movie Unbanned: The Legend of AJ1 that paints a truly bleak picture of what the National Basketball Association was like a generation ago.

Headshot of Robert Klara

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.

Recommended videos
Related Articles

Creativity

Look! Up in the Sky! It’s a Flying Orange Man With Wieners on His Belt!

By Robert Klara

Creativity

Think IHOb Is Bad? Here Are 4 Other Brands That Tried to Change Their Names

By Robert Klara

Creativity

How a Musician Became an Experiential Brand Marketer as Zappos’ ‘Fungineer’

By Robert Klara

Branding

Here’s Why You Won’t Find Talking Animals or Irritating Jingles in NJM Insurance’s Advertising

By Robert Klara

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Maximize the Value of First-Party Data for Today and Tomorrow


Subscriber Onboarding and Engagement Done Right


Why Brands Should Embrace Supply Path Optimization Now

You Might Like


First-Party Data Is Great, But It’s Not Enough

By Rob Armstrong, VP of Product, Eyeota


Are You Having ‘The Privacy Talk’ With Your Marketing Partners?

By Foursquare


2022 Is the Year of Automated Social Advertising

By Riikka Söderlund, Global Head of Marketing, Smartly.io


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence