Beyond Influencers: How to Maximize Your Reach and Brand Loyalty

By leaning into user-generated content, marketers can cultivate fan reactions to extend ad campaigns in more effective ways


It’s not just celebrities who wield influence for your brand. It’s your followers, fans and customers, too.

When you start to look at all these audience segments as influencers, you look for opportunities to market with them, not just to them.

Your customers in particular are essentially your brand community: a group of customers who are invested in more than what is being sold. They become a part of the brand itself and engage with your product in ways beyond making a purchase.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in