We All Need Baby Yoda Right Now, and Covid-19 Has Kept the Cute Little Creature Popular

The Child from The Mandalorian's fame goes beyond his cuteness

the child
Sales of The Child are expected to do well. Courtesy of Disney+

A year and a half ago, Lucasfilm announced that writer/producer Jon Favreau’s new Star Wars series would be called The Mandalorian and would feature Bryce Dallas Howard as director for its fourth episode. For Howard, already a seasoned actress, Mandalorian would not only be her first major directing gig, but also the first time a woman would sit behind the camera for one of the most successful movie franchises in history. And yet, when Variety asked Howard how it felt to be in this career-making, culturally exalted position, she was clear about what the real thrill was.

This story first appeared in the May 4, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.