Athleta Unveils Well-Being Platform to Engage Women Customers

Athleisure brand partners with Obé Fitness to offer exclusive content

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Athletic apparel retailer Athleta unveiled a new health and wellness platform called AthletaWell that will be available exclusively to members of the brand’s loyalty program, Athleta Rewards.

Top line

The athleisure brand aims to increase engagement and loyalty among its customers by building a community of women around premium content and conversations on a range of topics, including body positivity and health.

As part of the launch, the retailer is partnering with and investing in Obé Fitness, a digital fitness platform, in order to bring entertainment, pop culture and design ideas.

Between the lines

“We’ve heard from our customers that well-being

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