Life in Quarantine

In the Time of Coronavirus, Online Fitness Platform Obé Has Its Moment

But even for a brand designed for remote use, some pivoting is required

A group of people posing — Pre-pandemic, Obé’s user base was largely made up of women 25-54. Now, the demographic of its subscribers is much more diverse.Courtesy of Obé

June 8, 2020

Since mid-March, fitness studios and gyms across the country have been forced to shutter their doors as people have had to bring their exercise routines home with them due to Covid-19.

Diana Pearl

@dianapearl_
diana.pearl@adweek.com

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

Life in Quarantine

In the Time of Coronavirus, Online Fitness Platform Obé Has Its Moment

But even for a brand designed for remote use, some pivoting is required

Diana Pearl

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