Life in Quarantine

In the Time of Coronavirus, Online Fitness Platform Obé Has Its Moment

But even for a brand designed for remote use, some pivoting is required

A group of people posing — Pre-pandemic, Obé’s user base was largely made up of women 25-54. Now, the demographic of its subscribers is much more diverse.Courtesy of Obé

June 8, 2020

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Since mid-March, fitness studios and gyms across the country have been forced to shutter their doors as people have had to bring their exercise routines home with them due to Covid-19.