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Mobile attribution and data analytics company AppsFlyer released its latest State of Gaming 2018 report, analyzing current marketing trends across various mobile game categories.
The report analyzed 2.1 billion non-organic installs from 5,500 applications throughout 2018, and it broke gaming apps down into four major categories: Midcore & Strategy, Casual, Hyper Casual (apps with at least 70 percent of revenue driven by advertising) and Casino.
The report showed that the Hyper Casual category, consisting of games with basic mechanics, experienced growth of 3.5