Alexa Can Now Read Audiobooks to Your Pets So They Feel Less Lonely

It's a partnership between Audible and 'Dog Whisperer' Cesar Milan

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

On April Fools’ Day this year, Amazon spoofed itself with an introduction to PetLexa, an animal-friendly version of its Alexa voice assistant. Now, it’s actually releasing something real—audiobooks for animals.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in