AI 'Is Not Magic,' but It Has Conjured Up Increased Sales for Brands Like Miracle-Gro

What Watson is doing for grass growing and car buying

Michelle Boockoff-Bajdek likes to say AI isn’t magic—”it’s hard work.” As the CMO of IBM Watson, IBM’s AI supercomputer, Boockoff-Bajdek and her team have worked with brands including Lexus and Scotts to enhance customer experience using machine learning. At Adweek’s Elevate: AI event Thursday, Boockoff-Bajdek demystified AI by citing real-world brand success stories. Check out her full presentation, and if you missed Elevate: AI, which was held at Carnegie Hall, here’s a look at our next event in the Elevate series.