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AboutSpeakersScheduleAttend Previous AttendeesPresented By VenueContact MENUMay 1, 2019 8:00am-7:00pm New York, New YorkElevate: CreativityThe second installment of Adweek's 2019 Elevate series, Elevate: Creativity, will focus on bridging the real world with the digital world.Through quick, candid and lively presentations, we'll go behind the scenes of hit campaigns and bold ideas with a focus on tangible lessons you can take back to your team and clients.Topics to include: • Crafting the Unforgettable: Best practices for activations and experiential • Pitching the 100 MPH Curveball: How to plan and sell truly innovative concepts • Champagne Ideas on a Beer Budget: Tips for bringing ambitious concepts to life affordablyAdweek Experiential AwardsThe full day event will culminate in the inaugural Adweek Experiential Awards celebration where we will announce, and celebrate, the most compelling and effective experiential activations.Check out last year's event and save your seat today! Save Your SeatSpeakersSchedule 8:00-9:00amRegistration and Breakfast 9:00-9:05amOpening Remarks 9:10-9:35amFor the Love of Pizza, Will Someone Fix These Potholes!?Kate TrumbullVice President, Advertising and Hispanic Marketing, Domino's 9:40-10:00amLions Den: Vibrating Between the Real and Digital WorldsErica FiteCo-founder and Co-Chief Creative Officer, Fancy LLCKatie KeatingCo-founder and Co-Chief Creative Officer, Fancy LLC 10:05-10:25amExperiential: Fleeting Trend or the Future of Marketing?Jessica ReznickPresident, We're Magnetic 10:25-10:45amCoffee Break 10:50-11:15amFlipping Pancakes, Flipping Burgers and Flipping Expectations. An IHOP Story.Scott BellExecutive Creative Director, Droga5Brad HaleyChief Marketing Officer, IHOP Restaurants 11:20-11:40amWaiter. Waiter. There's a Fly in My Customer ExperienceStephen ClementsChief Creative Officer, Y Media LabsShayna StewartProduct Manager, Y Media Labs 11:45-12:05pmCreativity x CultureDerek FridmanChief Design Officer, HugeSet Free RichardsonCreator/Creative Director, Compound 12:10-1:35pmLunch 1:35-1:45pmAdweek Chairman's RemarksBrian MartinChairman, Adweek, Vice Chairman and Managing Partner, Beringer Capital 1:45-2:05pmVR for ImpactWinslow PorterDirector, Co-Founder, New Reality CompanyMilica ZecDirector, Co-founder, New Reality Company 2:10-2:30pmWe Know Experiences: Beyond Currency, Experience RXElena KlauChief Strategy and Analytics Officer, N.A., Momentum Worldwide 2:35-2:502020 Vision: Augmented Reality Goes PrimetimeKyle BunchManaging Director, Partnerships, R/GA VenturesAllison WoodCo-founder and Chief Executive Officer, Camera IQ 2:55-3:10pm29Rooms: Building a Brand on Creative ExperimentationPiera GelardiCo-founder and Executive Creative Director, Refinery29 3:15-3:35pmBulleit Frontier Works: Uniting Culture & Innovation Through Creative CollaborationSophie Ann KellySenior Vice President, Whisk(e)y, Diageo North America 3:40-4:00pmRedefining Touch: The Rise of Sensory Innovation in AdvertisingJono FlanneryCreative Director, Johannes LeonardoPaul GregsonCreative Director, Johannes Leonardo 4:05-4:20pmHow to Sell Big, Crazy IdeasJames FoxManaging Partner, Lucky GeneralsJess RoubadeauxStrategy Partner, Lucky Generals 4:25-4:55pmWinning at Experiential: How HBO & Giant Spoon Pulled Off the Most Talked About Experiences at SXSWSteven CardwellVice President, Program Marketing, HBOTrevor GuthrieCo-founder, Giant Spoon 5:00-7:00Adweek Experiential AwardsJoin Adweek for the inaugural Adweek Experiential Awards celebration where we'll announce, and celebrate, the most compelling and effective experiential activations. Save Your SeatAttend Save Your Seat Previous Attendees Include Presented ByVenueTheTimesCenter242 West 41st StreetNew York, NY 10036Contact Please leave this field empty.Inquiry Type* ---SponsorSpeakerGeneralFirst Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? 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