Blockchain Can Spur an Advertising Revolution, Though Few Understand Its Intricacies

It can flip the systems Amazon, Facebook and Google all have in place

Let’s start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single transaction, viewable by all but impossible to change once it has been formed. And keep in mind, Blockchain is not Bitcoin. Bitcoin is built on blockchain technology, but cryptocurrency is just the beginning.