500 Passes to the Harley-Davidson Riding Academy Are Up for Grabs via Instagram, Twitter

The motorcycle company is encouraging riders to nominate non-riders who they would like to see learn a pandemic-ideal activity

The Harley-Davidson Riding Academy has certified coaches cover the basics of rider safety Harley-Davidson

Motorcycle riding is a perfect pandemic activity, outdoors and socially distanced, and Harley-Davidson wants to ensure that people who are new to it are doing it properly and safely.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.