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What’s the allure of riding a motorcycle? Is it the powerful engine, the community that comes with riding, or just the ability to save precious time by weaving between cars in rush hour traffic?
For Harley-Davidson, the goal is simply to cut through the noise in our digital lives with the growling sound of a Twin Cam engine, carving out an escape from monotony.
For many of us, the first thing we see in the morning is an email and the last thing is a tweet, with one of the few disconnects during the day being while driving, though even that is limited to the confines of a commute.
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