Droga5 Brings Surreal Artistry to Harley-Davidson's Enduring Promise of Escape

It's the agency's first work for the 116-year-old brand

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What’s the allure of riding a motorcycle? Is it the powerful engine, the community that comes with riding, or just the ability to save precious time by weaving between cars in rush hour traffic?

For Harley-Davidson, the goal is simply to cut through the noise in our digital lives with the growling sound of a Twin Cam engine, carving out an escape from monotony.

For many of us, the first thing we see in the morning is an email and the last thing is a tweet, with one of the few disconnects during the day being while driving, though even that is limited to the confines of a commute.



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