Facebook Announces 100% In-View Ad Impressions, Moat Measurement

Facebook took steps to give brands more clarity into how their ad campaigns are performing, announcing a new buying option for 100 percent in-view impressions, as well as a video ads measurement partnership with Moat.

Facebook took steps to give brands more clarity into how their ad campaigns are performing, announcing a new buying option for 100 percent in-view impressions, as well as a video ads measurement partnership with Moat.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.