Game Developers Score With Auto-Play Facebook Video App Ads
The addition of auto-play to Facebook video application ads last December has boosted advertisers in the gaming sector.
The addition of auto-play to Facebook video application ads last December has boosted advertisers in the gaming sector.
Product marketing manager Raghu Nayani wrote in a post on the Facebook developer blog that impressions for video app ads have soared by nearly 10 times since auto-play was launched last Dec. 1. He wrote:
Gaming advertisers in particular are seeing positive results—installs from video app ads have returned higher lifetime value and better engagement compared to image ads. This is because videos provide a much richer and engaging experience that allows advertisers to demonstrate the best features of their app or game, like a trailer or action scene.
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