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If you run a business, social media is likely already a part of your marketing strategy. In recent years, you may also have embraced experiential marketing, as you’ve realized the impact that in-person events and other programming can have on building brand awareness.
According to Brett Hyman, president of NVE Experience Agency, “The right moment will transform someone forever. An event is an extremely potent marketing vehicle for a brand to connect deeply with a consumer on a cognitive level.