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Sponsored, in-person events are a timeless marketing tactic, but as the world became immersively digital, one might have thought they’d lose their luster.
Instead, we’ve seen the opposite, with digital channels finally creating the kind of scale that event and activation planners always dreamed of. Today, one smart stunt seen in person by only a few dozen people can become a global sensation through social sharing.
This week, as our magazine looks at experiential marketing’s appeal to brands and also to the agencies
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