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More than 1.5 billion logged-in users are watching YouTube Shorts every month.
The Google-owned video platform said a study by Inmar Intelligence found that more than 70% of respondents regularly watch short-form video, adding that channels uploading both Shorts and long-form videos are seeing better overall watch time and subscriber growth than those only uploading long-form content.
According to YouTube, the emergence of Shorts has led to the rise of multiformat creators, who move seamlessly between audio, live video, long-form and shorts, mirroring YouTube viewers, who watch at different times and in different places throughout the day.
The company wrote in a blog post Wednesday, “These increasingly mobile viewers need content that suits their active lives, varied interests and wide-ranging attention spans.