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YouTube Shorts took up a long portion of Google Marketing Live Tuesday.
The Google-owned video site’s short video option is now averaging more than 30 billion views per day, and Google vice president and general manager of ads Jerry Dischler revealed during the event that ads in YouTube Shorts will gradually roll out to all advertisers globally.
Starting Tuesday, video action campaigns and application campaigns on Google will automatically scale to YouTube Shorts, giving brands access to people viewing short-form content.
Dischler said in his keynote address Tuesday, “We are developing a full range of solutions so that you can go all in on video, at all stages of a user’s journey and on every device.
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