Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Creators on YouTube were able to earn money directly from fans on their livestreamed videos and Premieres, via Super Chat and Super Stickers, but fans had no way to support on-demand videos uploaded by creators until Tuesday’s introduction of Super Thanks.
Super Thanks are available at four price points between $2 and $50 (or the local currently equivalents for those outside of the U.S.), and fans who purchase them for creators will be able to post a distinct, colorful comment, which creators can respond to.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in