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YouTube detailed a trio of updates to its Premieres option for artists, creators and publishers.
Product manager Derek Yang said in a blog post Wednesday that YouTube has seen growth of more than 85% in daily Premieres since March 1, from over 8 million channels, adding that more than 80% of those channels had never used Premieres previously.
A new Live Redirect feature enables creators to host a livestream as a preshow prior to a Premiere, with the audience seamlessly directed to the Premiere once the livestream concludes.
Yang said YouTube has tested this feature over the past few months with channels including Justin
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