YouTube to Add 3 New Features to Its Premieres Option

Live Redirect and Trailers began rolling out, with Countdown Themes to follow


YouTube detailed a trio of updates to its Premieres option for artists, creators and publishers.

Product manager Derek Yang said in a blog post Wednesday that YouTube has seen growth of more than 85% in daily Premieres since March 1, from over 8 million channels, adding that more than 80% of those channels had never used Premieres previously.

A new Live Redirect feature enables creators to host a livestream as a preshow prior to a Premiere, with the audience seamlessly directed to the Premiere once the livestream concludes.

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