YouTube to Bring Shorts to the U.S. in Beta

Its answer to TikTok, Instagram Reels debuted in India last December

YouTube's Shorts player is being viewed over 3.5 billion times per day worldwide YouTube

Shorts, YouTube’s answer to TikTok and Instagram Reels, will be coming to the U.S. in beta form in the coming weeks. David Cohen is editor of Adweek's Social Pro Daily.