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Twitter Sports is GOAT herding.
The social network rolled out a hashtag-triggered emoji to play off football fans’ discussions about Tampa Bay Buccaneers quarterback Tom Brady being the greatest of all-time, while his Kansas City Chiefs counterpart, Patrick Mahomes, is already on a similar trajectory in the early stages of his career.
The emoji will appear in tweets containing #Brady, #Mahomes, #PatrickMahomes or #TomBrady.
Twitter said that since the National Football League season kicked off last September, the most tweeted emoji with Brady’s name has been the goat, while the 100 has appeared the most next to Mahomes’ name.
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