Twitter Sports Tries to Get Football Fans’ GOAT

A special emoji will appear on tweets with hashtags related to Tom Brady, Patrick Mahomes


Twitter Sports is GOAT herding.

The social network rolled out a hashtag-triggered emoji to play off football fans’ discussions about Tampa Bay Buccaneers quarterback Tom Brady being the greatest of all-time, while his Kansas City Chiefs counterpart, Patrick Mahomes, is already on a similar trajectory in the early stages of his career.

The emoji will appear in tweets containing #Brady, #Mahomes, #PatrickMahomes or #TomBrady.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in