Joe Montana Explores What it Means to Be the GOAT in Guinness' Regional Super Bowl Ad

The 30-second spot will run in select markets during the Big Game

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

What does it mean to be the greatest of all time?

In preparation for an unprecedented Super Bowl, football Hall of Famer Joe Montana and Guinness teamed up with the goal of answering that question—while also inspiring viewers to stay resilient, remain hopeful and find their inner greatness.

The result is Guinness’ regional Super Bowl ad, which will run in-game on the CBS broadcast in Chicago, Orlando and San Francisco, and pre- and postgame in three additional markets.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in