What does it mean to be the greatest of all time?
In preparation for an unprecedented Super Bowl, football Hall of Famer Joe Montana and Guinness teamed up with the goal of answering that question—while also inspiring viewers to stay resilient, remain hopeful and find their inner greatness.
The result is Guinness’ regional Super Bowl ad, which will run in-game on the CBS broadcast in Chicago, Orlando and San Francisco, and pre- and postgame in three additional markets.
Filmed over three days across two socially-distanced shoots, the ad opens with Montana stepping onto the field at a California football stadium.
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