Joe Montana Explores What it Means to Be the GOAT in Guinness' Regional Super Bowl Ad

The 30-second spot will run in select markets during the Big Game

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What does it mean to be the greatest of all time?

In preparation for an unprecedented Super Bowl, football Hall of Famer Joe Montana and Guinness teamed up with the goal of answering that question—while also inspiring viewers to stay resilient, remain hopeful and find their inner greatness.

The result is Guinness’ regional Super Bowl ad, which will run in-game on the CBS broadcast in Chicago, Orlando and San Francisco, and pre- and postgame in three additional markets.

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