It’s Not a Real Guinness Ad. But It’s a Perfect Guinness Ad

Freelance copywriter Luke O'Reilly created a spec masterpiece

Irish freelance copywriter Luke O'Reilly created the ad as part of a One Minute Briefs challenge. Luke O'Reilly

The praise for Guinness was effusive and abundant. The brand had created a flawless marketing move aimed at keeping people quarantined at home rather than out spreading the coronavirus that causes COVID-19.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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