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The praise for Guinness was effusive and abundant. The brand had created a flawless marketing move aimed at keeping people quarantined at home rather than out spreading the coronavirus that causes COVID-19.
Just one problem: The brand had nothing to do with it.
The digital poster, which creates a negative-space outline of a pint glass by topping it with a couch and placing the phrase “Stay at home” at the base, was a spec creation whipped up quickly by Irish freelance copywriter Luke O’Reilly.
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