State Farm Teases Its First Super Bowl Ad by Hinting at Some Big-Name Cameos

Quarterbacks Aaron Rodgers and Patrick Mahomes are already in

State Farm's teasers indicate a musician and possibly another "elite talent" will be in its Big Game ad. State Farm

State Farm has spent years weaving itself into the cultural conversation around professional sports, and now that strategy is headed to the Super Bowl.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."