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Last August, Bud Light Seltzer put out a call for applications for the dankest of CMO roles: the chief meme officer. The brand set up a dedicated website acknowledging that its “meme game” needed some serious work and inviting the mightiest memelords on the internet—at least, those 21 and older—to apply for the role. The temporary position offered $5,000 per month to develop at least 10 “fire” Bud Light Seltzer memes per week.
On the latest episode of Social Confidential, Adweek caught up with Conor Mason, senior director of digital marketing for Bud Light at Anheuser-Busch, and Mike Vitiello, social content director at Wieden+Kennedy
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