Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can

Energetic ad by Wieden+Kennedy London features a new track from Tyler, The Creator

Coca-Cola's latest ad campaign aims to show the "beyond words" experience of drinking Coke. Coca-Cola / Wieden+Kennedy London

LONDON—There’s usually a point in my day, just after lunchtime, where I go to the fridge and crack open a nice cold can of Diet Coke.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.