Sainsbury’s Releases Nostalgic, 3-Part Ode to Christmas and the Foods That Connect Us

Campaign by Wieden+Kennedy is a departure from the blockbuster holiday ads the retailer has become known for

Sainsbury's has stepped away from a blockbuster holiday ad this year in favor of three shorter spots. Sainsbury's / Wieden & Kennedy

LONDON—In what has been an unprecedented and tough year for many, U.K. supermarket Sainsbury’s has pared back its usual blockbuster holiday ad and instead released three shorter spots that are a nostalgic celebration of family memories.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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