Packaging Design

Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones

European packaging campaign from 72andSunny Amsterdam includes online customization

Coca-Cola is using its cans as a "vehicle" for spreading positivity.Coca-Cola / 72 & Sunny Amsterdam
By Sara Spary

January 26, 2021

LONDON—Few brands in the world are renowned enough to get away with stripping their name from their packaging like it’s no big deal—and Coca-Cola is definitely one of them.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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