Bud Light Seltzer Is on the Lookout for Its First Chief Meme Officer

The 3-month position pays $15,000 and requires 10 memes per week

Each applicant is entered to win a three-month supply of Bud Light Seltzer. Bud Light
Headshot of Kathryn Lundstrom


Bud Light Seltzer is hiring for a new position on its marketing team—the brand’s first chief meme officer.

While the brand already has a perfect hard seltzer, according to the application, what it could use help with is creating memes. In fact, its memes are admittedly “trash.”

So through Sept. 18, Bud Light Seltzer will be accepting candidates for this new kind of CMO. And while there can be only one winner, each applicant is entered to win a three-month supply of Bud Light Seltzer.

The chief meme officer position will last three months, and pay is $5,000 per month. The CMO’s sole responsibility is to create at least 10 “fire” memes per week.

It’s part of an effort to enhance the brand’s “meme game,” said Bud Light vp of marketing Andy Goeler in a statement. “We’re excited to hire the brand’s first-ever chief meme officer to help us generate unique Bud Light Seltzer memes that will complement and drive even more awareness of our great tasting seltzers.”

To apply, would-be professional meme lords have to be 21 or older, create and upload a sample meme to the brand’s dedicated website, share their personal story in under 300 words, and link social media handles and a portfolio if applicable. The site also includes templates that applicants can download and use to create their meme submissions.

Bud Light Seltzer, launched in January, is part of Anheuser-Busch’s four-brand hard seltzer portfolio. It includes the brand’s original hard seltzer Bon Viv (originally SpikedSeltzer), Natural Light Seltzer and cocktail-inspired Social Club Seltzer.

Bud Light Seltzer previously invited consumers to vote on which version of an ad starring Post Malone would air during the Super Bowl.



Join Adweek for Purpose-Driven Marketing, a live virtual event on Sept. 29, to discuss authentic brand purpose and hear insights from top marketers on navigating these uncertain times. Register now


@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
{"taxonomy":"default","sortby":"default","label":"","shouldShow":"on"}