Snap Reaches Deal for Access to Entire Universal Music Group Catalog

521 million videos have been created with Snapchat Sounds since its debut last October

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.


Music from Universal Music Group artists can now be included in Snapchat creative tools, such as augmented reality lenses and Snapchat Sounds, following a multifaceted global agreement between Snap Inc. and the music giant.

UMG’s entire recorded music catalog is now available worldwide on Snapchat Sounds, including via search and curated playlists, and the company is also developing AR music lens content featuring its artists that will be available in Lens Carousel and Lens Studio, along with opportunities to feature merchandise debuts and ecommerce experiences.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in