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Gucci Beauty released a new lens Monday that enables Snapchatters to try on Rouge De Beauté Brillant, its new hybrid lipstick.
Alessandro Michele provided creative direction on the project.
The lens, available via Lens Carousel and Snapcode, kicks off the augmented reality experience by placing a sleep mask over the user’s eyes, which features the black and gold vintage brooch print from the beauty brand’s Rouge De Beauté Brillant lipstick tube.
The mask lifts to reveal the Snapchatter’s face, after which the different products in the Rouge De Beauté Brillant line are presented in order of recommendation, and users can try all of the various shades and combinations.
Each
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