Snapchat Sounds Rolls Out Globally With an Exclusive Preview of Justin Bieber’s New Song

The feature is the messaging app’s answer to TikTok, Instagram Reels

'Lonely,' a new song from Justin Bieber and Benny Blanco, will be featured exclusively in Snapchat Sounds Thursday, before the release of the full track at 9 p.m. PT Snap Inc.

Snapchat globally rolled out its answer to TikTok and Instagram Reels Thursday, Snapchat Sounds, after testing the feature in Australia and New Zealand since August. David Cohen is editor of Adweek's Social Pro Daily.