Publishers Feel Better Prepped for the Post-Cookie Future, New Data Finds

Half of the respondents now view the shift as an opportunity

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When it comes to post-cookie preparedness, one year can make all the difference.

So says new data collected by video ad platform Teads, in the second iteration of its annual survey of nearly 450 publishing executives on their state of readiness for a cookieless internet. The analysis, which was shared exclusively with Adweek, will be available publicly in March.

The report looks at the multi-year effort from publishers to transform their businesses and loosen their reliance on third-party cookies, a shift prompted by the January 2020 announcement from Google that it would be eliminating the identity tech.



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