Pinterest Adds Licensed Tracks From Music Publishers to Its Library

The platform inked deals with BMG, Merlin, Warner Chappell Music, Warner Music Group

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Idea Pins are about to become a lot more musical.

Pinterest entered into partnerships with BMG, Merlin, Warner Chappell Music and Warner Music Group, expanding the platform’s existing library of royalty-free music by adding licensed popular tracks from artists including Anitta, Ed Sheeran and Silk Sonic.

The new catalog is available via Android and iOS, and Pinterest also rolled out a new music user experience to make it easier for creators and Pinners to find and add music to their Idea Pins, enabling them to search by artist, keyword or song title.

Pinterest chief content officer Malik Ducard said in a statement, “Music plays a vital role in elevating storytelling and empowering storytellers, creators and Pinners who inspire the world every day on Pinterest.



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