Rap Star Latto Debuts Reimagined Burger King Crown During MTV VMAs

And you can win it for just 1 dollar through the NTWRK app

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Award shows provide an ideal, highly publicized stage for immovable fashion statements. Burger King and “Big Energy” performer Latto are all too aware of this. So when the 2022 MTV VMAs came into view, the two pegged the moment as the perfect time to debut a brand new crown fit for a “king, queen and everyone in between.”

The rap star introduced the bejeweled, limited-edition crown during a special performance of “It’s Givin.” Designed by celebrity jeweler Laurel DeWitt, who has worked with the likes of Beyonce and Lady Gaga, the crown has a pave crystal Burger King centerpiece and features Latto’s 777 logos on the sides with red, green, clear and topaz crystal embellishments. In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in