Cameo Acquires Marketing and Merchandising Platform Represent

Integration will likely occur in 2022

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Personalized video messaging platform Cameo is diving into the merchandising pool with its acquisition Monday of marketing and merchandising platform Represent—its first ever acquisition.

Since debuting in 2014, Represent has shipped more than 4 million products to customers in over 165 countries, creating $170 million-plus in brand value for its talent and partners. The company also helped raise over $30 million for charity through client contributions.

Its talent roster includes Leonardo DiCaprio, Kendall Jenner, Jennifer Lopez, Matthew

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