A+E Networks Upfront Emphasizes Power of Linear TV, Total Audience Metric Shift

New slate features 50% more programming, including Janet Jackson and Bill Clinton documentaries

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After the pandemic forced A+E Networks to jettison its upfront event plans at the 11th hour last year, the company has returned to the upfronts this year with a virtual presentation that played up the power of linear TV as many of its rivals begin to focus on streaming—while also trying to convince marketers to change the way they have transacted business for decades.

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