The Big Game

Oh What a Feeling for Toyota in Hootsuite’s Analysis of Super Bowl Ads Sentiment

Pepsi had the most mentions on Twitter, driven by its sponsorship of the halftime show

Toyota’s Super Bowl 2021 ad featuring Paralympic champion swimmer Jessica Long saw 40% positive sentiment Toyota

By David Cohen

February 9, 2021

Pepsi had the most mentions among Big Game advertisers on Twitter Sunday, while the highest percentage of positive sentiment went to Toyota, according to an analysis by social media management platform Hootsuite.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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