Toyota's Super Bowl Ad Celebrates Paralympian Jessica Long's Powerful Story

A message of hope from Saatchi & Saatchi

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In a world that may feel bereft of hope at times, there are glimmers from some unexpected places. For this year’s Super Bowl, Toyota’s ad featuring the story of Paralympic champion swimmer Jessica Long is that jolt of positive energy.

In the ad, we learn about Long’s journey from a Russian orphanage and her loving parents who supported her along the way. The spot, running in the second quarter of Super Bowl 55, has the familiar tone and style of an athlete-led effort.

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