Toyota’s Super Bowl Ad Celebrates Paralympian Jessica Long’s Powerful Story

A message of hope from Saatchi & Saatchi

a woman with no legs floating in a large pool of water
Paralympian Jessica Long's story is beautifully told in Toyota's Super Bowl 55 ad. Toyota

In a world that may feel bereft of hope at times, there are glimmers from some unexpected places. For this year’s Super Bowl, Toyota’s ad featuring the story of Paralympic champion swimmer Jessica Long is that jolt of positive energy.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.