Insider Intelligence Sees Twitter Shedding 32.7M Users by the End of 2024

The biggest cuts will come from the US, particularly those under 25 and over 45

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Elon Musk may be banking on Twitter users forking over $8 per month ($11 on iOS) for subscription service Twitter Blue, but Insider Intelligence foresees a much lower user base to market those premium features to by 2024.

The research service is predicting a drop in worldwide Twitter users for the first time since it began tracking the social network in 2008, saying that after completing 2022 essentially flat, at 368.4 million monthly active users, that total will slide 3.9%



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in