During the Holiday Shopping Weekend, Meta Ad Prices Returned to Earth

Advertisers faced some relief in Meta advertising costs from last year

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In an economy filled with dark clouds, marketers got some light relief during the busy Black Friday and Cyber Monday weekend: In general, it was cheaper to advertise on Meta compared with the year before, signaling somewhat a return to normalcy, while ad rates on TikTok again grew, albeit from a smaller base.

As measured by costs per thousand impressions (CPMs), the cost to advertise on Facebook and Instagram was down 29% from 2021 for the period between Thanksgiving and Sunday, Nov.

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