Häagen-Dazs and Lena Waithe Are Redefining Luxury While Supporting Marginalized Creators

The #ThatzDazs campaign aims to cultivate diverse talent with $1.5M pledge

Leon Bennett/Getty Images, Häagen-Dazs

As the gig economy skyrockets and content creation becomes one of the next hottest career paths blatant inequities such as the pay gap for influencers of color pose serious concerns about who will benefit from the industry shift.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@kaila_mathis kaila.mathis@contractor.adweek.com Kaila is a freelance writer for Adweek covering brand marketing and retail.