What Roles Will Be Most—and Least—In-Demand at Agencies in 2021?

Chief talent officers and creative operations directors are wanted, but managers will thin out in favor of ‘worker bees’

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Advertising agencies have had a rough year in terms of staffing. Dozens of the industry’s biggest shops were forced to cut staff this year as a result of Covid-19 and its impact on business.

A recent Forrester report attempted to quantify the damage, predicting that roughly 35,000 agency jobs will be cut this year in the U.S.—and that 17,000 more will be gone in 2021.

As agencies grapple with the impact of layoffs and recover from 2020, they’re thinking about how to create a workforce that will set them up for future success.



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