What Roles Will Be Most—and Least—In-Demand at Agencies in 2021?

Chief talent officers and creative operations directors are wanted, but managers will thin out in favor of ‘worker bees’

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Advertising agencies have had a rough year in terms of staffing. Dozens of the industry’s biggest shops were forced to cut staff this year as a result of Covid-19 and its impact on business.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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