Influencer Marketing Is Especially Vulnerable to Racism. What’s Being Done About It?

Creators say the industry, which is crowded and unestablished, poses distinct barriers for people of color

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Black Girl Digital's new app is a niche multicultural platform that connects creators, brands and agencies. Black Girl Digital

The influencer marketing industry has found itself uniquely in need of anti-racism action. This summer, consumer demand for meaningful commitment to racial justice from brands and agencies grew in number and volume.

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.