Influencer Marketing Is Especially Vulnerable to Racism. What's Being Done About It?

Creators say the industry, which is crowded and unestablished, poses distinct barriers for people of color

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The influencer marketing industry has found itself uniquely in need of anti-racism action. This summer, consumer demand for meaningful commitment to racial justice from brands and agencies grew in number and volume.

The industry has been defined by rapid growth, unpredictable change and a lack of regulations. In turn, diversity and inclusion has fallen by the wayside, leading to a gap in opportunities and compensation for influencers of color. 

“Brands reach out to you and claim they don’t have a budget, but then go and pay someone else,” said content creator Ehlie



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