Google's Gen-AI Search Is Powering 84% of Queries, Study Finds

In some cases, brands risk losses of 20% to 36% of total organic traffic to SGE

Join ADWEEK for the first-annual Brand Play: Sports Marketing Summit, on May 9 in NYC or virtually. We’ll explore the new sports events, platforms, fan insights and cultural impacts that can unlock exciting wins for marketers. Register.

A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative Experience—the tech giant’s artificial-intelligence-powered search engine—disrupting huge chunks of brands’ and publishers‘ search traffic.

Search-engine-optimization marketing company BrightEdge—which sells SEO expertise—has been tracking patterns with SGE results since last fall (when Google introduced SGE), measuring more than 1,000 keywords across nine industries such as healthcare, ecommerce and business-to-business technology, among others.

“Brands that are performing well, most of their traffic comes from organic search,” said Travis Tallent, vice president of SEO at Brainlabs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in