Cameo Lays Off One-Quarter of Its Staff

The 87 impacted employees include its marketing head, chief product officer, CTO, chief people officer

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Just one day after the introduction of the Snap x Cameo Advertiser Program at Snap Inc.’s NewFronts presentation, personalized video messaging platform Cameo laid off roughly one-quarter of its staff.

Kaya Yurieff of The Information broke the news Wednesday, and Cameo CEO Steven Galanis confirmed it in a tweet.

Galanis wrote, “Today has been a brutal day at the office. I made the painful decision to let go of 87 beloved members of the ‘Cameo Fameo.’ If you’re looking to hire hungry, humble, smart, kind, curious learning machines who love to win—and you see Cameo on their resume—look no further.”

Some of the impacted employees told Natasha Mascarenhas of TechCrunch that the layoffs impacted all teams within the company and claimed high-level executives including senior vice president of marketing Emily Boschwitz, chief product officer Nundu Janakiram, chief technology officer Rob Post and chief people officer Melanie Steinbach.

Galanis later said in a statement, “To support both fan and talent demand during the pandemic lockdowns, Cameo’s headcount exploded from just over 100 to nearly 400. We hired a lot of people quickly, and market conditions have rapidly changed since then. Accordingly, we have right-sized the business to best reflect the new realities. The decision to reduce our headcount was a painful but necessary course correction to ensure that we regain focus, as well as achieve the agility to navigate new challenges, the ability to optimize our financial resources and time and space to nurture newer business segments like Cameo for Business, Represent and Web3 that we believe will be as big as the core business that put us on the map. We are bullish on the intermediate and long-term future of Cameo, and the actions we have taken to balance our costs with our cash reserves will best position the company to take full advantage of those growth opportunities.”