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Snap Inc.’s NewFronts presentation Tuesday provided more than a look at its new and returning Snap Originals series, as Snapchat’s parent company detailed a partnership with personalized video messaging platform Cameo. It also unveiled its new Snap Promote initiative for content partners to boost their visibility and viewership via promoted content across the Snapchat platform.
The new Snap x Cameo Advertiser Program, created by Cameo for Business, gives video advertisers on Snapchat the opportunity to team up with the more than 45,000 personalities on Cameo—including actors, athletes, influencers, musicians and reality stars—and create custom, short-form video ads.
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