Biden White House Gets to Work on Twitter, Creating 50+ New Staff Accounts

Inaugural youth poet laureate Amanda Gorman saw followers increase more than tenfold in less than 24 hours

The new @WHCOS account for chief of staff Ronald Klain Ronald Klain/Twitter

The administration of President Joe Biden wasted no time in revving up its Twitter engine, creating over 50 new staff government accounts, along with two new institutional White House accounts: @WHCOS, for chief of staff Ronald Klain; and @WHCommsDir, for communications director Kate Bedingfield.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.